If you’ve been in the web space for awhile, you know how links matter in achieving good position in search engines. This is known to be one component of search engine optimization that needs time and effort aside from the presence of killer content of course. Now, let’s get to know these links well to figure out what’s best for our SEO campaign.
1. One-way link
A one way link is link from a particular website going to another site. This link is the best kind of link to target in acquiring good ranking positions in search engines. However, it is undeniably hard to obtain it, unless your website is valuable enough for another website to link to you without anything in return. Therefore, what you can do is to produce quality and compelling content to make it less difficult for you to gather one way links. Next to do is to search for relevant sites such as forums and blogs that have less quantity of outbound links with decent page rankings and try to provide comments as intelligent as possible. Make yourself sound valuable to increase the chance of getting a precious one way link.
2. Two-way links/Reciprocal links
Reciprocal links happens when two websites agreed to exchange links. The effectiveness of link trading can be said to be questionable. This old SEO technique is fairly recognized by search engines and receives less value in gaining page rankings. However, it’s not totally invaluable, if you want a new site to get crawled easily this kind of link is a good start.
3. Three-way links
Three-way links also known as “pyramid linking” involves three websites. Basically, website 1 links to site 2, website 2 links to 3, then finally, site 3 connects to 1, making a triangular pattern. This link pattern could deceive search engines as one way links, yet too much three-way link building can increase the chance for search engines to detect it and worst get penalized. It is important to know the risks in building this kind of link.
4. Interchanging links
Interchanging links is often applied in link wheels. Basically, 10 or more Web 2.0 sites are involved, website 1 links to site number 2, 2 links to 3 and 3 connects to the last site, forming a circle pattern. Meanwhile, you have your main website that you are trying to promote in the center of the circle pattern; each Web 2.0 sites involve will give a one way link to the center or the main website forming a wheel pattern. It can be said that this interchanging links can put your website in a good ranking position in no time.
Remember, these links have strengths and weaknesses and knowing those can maximize your SEO campaign result.
1. One-way link
A one way link is a link from a particular website going to another site. This link is the best kind of link to target in acquiring good ranking positions in search engines. However, it is undeniably hard to obtain it, unless your website is valuable enough for another website to link to you without anything in return. Therefore, what you can do is to produce quality and compelling content to make it less difficult for you to gather one way links. Next to do is to search for relevant sites such as forums and blogs that have less quantity of outbound links with decent page rankings and try to provide comments as intelligent as possible. Make yourself sound valuable to increase the chance of getting a precious one way link.
2. Two-way links/Reciprocal links
Reciprocal links happens when two websites agreed to exchange links. The effectiveness of link trading can be said to be questionable. This old SEO technique is fairly recognized by search engines and receives less value in gaining page rankings. However, it’s not totally invaluable, if you want a new site to get crawled easily this kind of link is a good start.
3. Three-way links
Three-way links also known as “pyramid linking” involves three websites. Basically, website 1 links to site 2, website 2 links to 3, then finally, site 3 connects to 1, making a triangular pattern. This link pattern could deceive search engines as one way links, yet too much three-way link building can increase the chance for search engines to detect it and worst get penalized. It is important to know the risks in building this kind of link.
4. Interchanging links
Interchanging links is often applied in link wheels. Basically, 10 or more Web 2.0 sites are involved, website 1 links to site number 2, 2 links to 3 and 3 connects to the last site, then the last site links to site 1 , forming a circular pattern. Meanwhile, you have your main website that you are trying to promote in the center of the circle ; each Web 2.0 sites involve will give a one way link to the center or the main website. It can be said that this interchanging links can put your website in a good ranking position in no time.
Remember, these links have strengths and weaknesses and knowing those can maximize your SEO campaign result.
Search Engine Optimization Engineer
http://searchengineoptimizationengineer.in
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