Posts Tagged ‘Relevance’

Lesson on Relevancy— Link Building

Sunday, May 23rd, 2010

Link building is an essential part of SEO. Having a constant stream of new links on each site’s page brings a beneficial impact on your SEO results. This is because links are good indicator of the site’s popularity and one of the ranking factors set by search engine giants. On one hand, this does not mean that any kind of link will do. Search engines acknowledge whether your links are relevant or of good quality.

Relevance is vital when it comes to link building. This means that the linking page should be similar or with the same topic with your own page. It’s not an easy task to find and establish a link on a similar page but the web space is consists of a massive crowd, never settle for less. Once you had found a perfectly related site, you can contact the owner and ask if he’s interested to exchange links. Remember, links from a relevant authority site is always considered valuable by search engine algorithms.

The anchor text used also plays an important role on effective link building. It should also show relevance. There are blogs that allow keywords on the anchor text via Keywordluv plugin. Most forums allow signature links as per policy so take the opportunity to use a relevant keyword when you get a chance.

A lot have been said about the rules of link building especially about quality vs quantity of incoming links. In general, acquiring few high quality links is more likely to be beneficial than gathering thousands of irrelevant low quality backlinks. Looking at the bigger picture will make you realize that the time spent getting those thousands of irrelevant links should have been spent on creating content for your site. Well, so much for the so called, “strategy”.

To conclude, link relevancy weighs significantly in terms of search engine optimization. Consider finding relevant links as one of the most challenging but rewarding task in search engine optimization.

Search Engine Optimization Engineer

Winnipeg Furnasman  Ultraviolet UV Light

http://searchengineoptimizationengineer.in

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Site Speed included as Ranking Factor

Saturday, April 10th, 2010

Google has officially announced that site speed is included in their ranking qualifications.

According to the statement posted on the legitimate Google blog, “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests”

We all can’t deny how obsess Google is in terms of service development and it all makes sense to include the site’s speed as one of Google’s ranking factors. Besides, it is one of the things that define user experience. Just like what they have mentioned in their site, “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs”. In this case, it is eventually a win-win situation for both Google and their users.

Although they have formally included speed with their ranking factor, the search engine giant assured that it doesn’t carry as much weight as the relevance of a page. The company says that less than one percent of search queries have been affected by the change.

This is another good example of how Google create changes towards an efficient and convenient internet environment.

Search Engine Optimization Engineer

Vancouver BC Auto Traders

http://searchengineoptimizationengineer.in/

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Images for SEO

Sunday, December 27th, 2009
Images are appealing to readers. It serves well for aesthetic purpose and gives a blog a more personal touch. Personally I’m fond of looking at the images first before reading an article. It catches my interest and attention, so I assume it works the same way to other blog readers. In fact, most of us do a lot of skimming, so it matters that you put effort to the image that that you’ll pick to accompany your post. In return, an appealing image will eventually boost your reader’s interest and powerful enough to solicit their attention.
Aside from the artistic layout that images add in a post, it could also be utilized as part of your SEO campaign. SEO experts recognize that search engines not only focus with the text on the site in measuring its value. The bots take a look at the code of the image file.
You should know that search engines cannot read letter on a “.jpg” file. That’s a one good reason why you should use the “alternative” or ALT tag to place attributes to describe the image file. When uploading an image, don’t forget to rename it with the appropriate keywords in accordance with your post, same thing applies with the alt attribute when adding your code.
Basically, it follows like this: img src=”image.jpg” alt=”alternative description here”
As a take away there are two things that Google acknowledges when ranking images, the first one is the alt attribute of the image file and the context of the page and the relevance of it to the attribute.

Images are appealing to readers. It serves well for aesthetic purpose and gives a blog a more personal touch. Personally I’m fond of looking at the images first before reading an article. It catches my interest and attention, so I assume it works the same way to other blog readers. In fact, most of us do a lot of skimming, so it matters that you put effort to the image that that you’ll pick to accompany your post. In return, an appealing image will eventually boost your reader’s interest and powerful enough to solicit their attention.

Aside from the artistic layout that images add in a post, it could also be utilized as part of your SEO campaign. SEO experts recognize that search engines not only focus with the text on the site in measuring its value. The bots take a look at the code of the image file.

You should know that search engines cannot read letter on a “.jpg” file. That’s a one good reason why you should use the “alternative” or ALT tag to place attributes to describe the image file. When uploading an image, don’t forget to rename it with the appropriate keywords in accordance with your post, same thing applies with the alt attribute when adding your code.

Basically, it follows like this:

img src=”image.jpg” alt=”alternative description here”

As a take away there are two things that Google acknowledges when ranking images, the first one is the alt attribute of the image file and the context of the page and the relevance of it to the attribute.

Manitoba Auto Dealers
Modchip Central
CBC Winnipeg Furnasman
Vancouver CraigList Auto Financing Interest Rates
Search Engine Optimization Engineer

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