Huge percentage of population use search engines to get necessary information they need from the internet. Basically, these people want to have the things they need pin pointed among the massive data available on the net. They enter their keywords in the search box then see the search results presented by their search engine of choice. Hardly anyone knows your domain, they are unfamiliar but they would know that you are what they are looking for just looking at your snippet.
Back in early 2006, Google introduced the snippet— this is 2-line, approximately 150 to 200 (depending on what search engine you target) character summary that goes along with the link to the website page. This is descriptive summary of what the page is all about to guide users as to what website they will visit to get what they are looking for. It’s like a preview of what the user is going to expect with the site’s content.
Snippet is made through meta description tags. The tag is intended to be a brief rundown of the page’s content. It is made to display targeted keywords, not for ranking purposes, but to indicate the content to searchers. If the title is too vague for the visitors, the snippet will clarify and elaborate things out. If you don’t intentionally put meta description tags, search engines will automatically pull out content from the page and sometimes it ends up looking weird.
Here’s the HTML tag to apply:
< meta name=”description” content=”A description of the page” />
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