Google has officially announced that site speed is included in their ranking qualifications.
According to the statement posted on the legitimate Google blog, “You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests”
We all can’t deny how obsess Google is in terms of service development and it all makes sense to include the site’s speed as one of Google’s ranking factors. Besides, it is one of the things that define user experience. Just like what they have mentioned in their site, “Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs”. In this case, it is eventually a win-win situation for both Google and their users.
Although they have formally included speed with their ranking factor, the search engine giant assured that it doesn’t carry as much weight as the relevance of a page. The company says that less than one percent of search queries have been affected by the change.
This is another good example of how Google create changes towards an efficient and convenient internet environment.
Search Engine Optimization Engineer
http://searchengineoptimizationengineer.in/
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