Images are appealing to readers. It serves well for aesthetic purpose and gives a blog a more personal touch. Personally I’m fond of looking at the images first before reading an article. It catches my interest and attention, so I assume it works the same way to other blog readers. In fact, most of us do a lot of skimming, so it matters that you put effort to the image that that you’ll pick to accompany your post. In return, an appealing image will eventually boost your reader’s interest and powerful enough to solicit their attention.
Aside from the artistic layout that images add in a post, it could also be utilized as part of your SEO campaign. SEO experts recognize that search engines not only focus with the text on the site in measuring its value. The bots take a look at the code of the image file.
You should know that search engines cannot read letter on a “.jpg” file. That’s a one good reason why you should use the “alternative” or ALT tag to place attributes to describe the image file. When uploading an image, don’t forget to rename it with the appropriate keywords in accordance with your post, same thing applies with the alt attribute when adding your code.
Basically, it follows like this:
img src=”image.jpg” alt=”alternative description here”
As a take away there are two things that Google acknowledges when ranking images, the first one is the alt attribute of the image file and the context of the page and the relevance of it to the attribute.
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